New Website Launch


Whetstone was opened in 1999 by Joy Hawkridge, who is still the Art Director of the Salon. Sharing Aveda’s passion for a chemical free natural environment, Joy proceeded to introduce Aveda’s naturally derived Full Spectrum Permanent Hair Colour System into the salon, creating Ireland’s first Aveda Concept Salon specialising exclusively in Aveda products for hair colouring and styling as well as make up services.

Aveda’s Full Spectrum Permanent Hair Colour System is a revolutionary concept that applies patented plant technology to permanent hair colour. Aveda’s fade-resistant formulas are up to 99% naturally derived for essentially damage-free results with Aveda’s signature blend of organic botanical oils – sunflower, castor and jojoba to help create a protective formula for healthy looking hair that is full of shine, offering endless shade choices from outrageous tones to purely natural looks, to beautiful blondes and amazing grey coverage.

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